Leadership Change at Myrtle Beach Chamber of Commerce

Karen Riordan, the CEO of the Myrtle Beach Area Chamber of Commerce (MBACC), announced her resignation today, Friday, June 28th.

Riordan’s tenure was marked by controversy, notably her collaboration with the New Americans Program, which aimed to bring immigrants into Horry County to support local tourism and construction sectors. This decision sparked significant debate within the community.

The first quarter of 2024 saw a significant downturn in Myrtle Beach tourism, further fueling dissatisfaction with Riordan’s leadership. A survey by All About Myrtle Beach found that over 231 residents believed it was time for Riordan to step down.

Riordan, originally from Virginia and the first woman to lead the Chamber, took over from former CEO Brad Dean, who moved on to a tourism position in Puerto Rico. Under her leadership, the $54 million tax subsidy allocated to the Chamber did not yield the expected returns.

In her resignation statement, Riordan said she is stepping down to “pursue new opportunities and spend more time with her family.” The Chamber’s board of directors will soon begin the search for a new president and CEO, with interim leadership plans to be announced shortly.

Riordan reflected on her tenure, stating, “It has been a great honor to serve as president and CEO of the Myrtle Beach Area Chamber and CVB. I am incredibly proud of our accomplishments and grateful for the support of our members, staff, board, and community. While I look forward to new challenges, the Myrtle Beach Area Chamber and CVB will always hold a special place in my heart.”

MBACC also issued a statement, expressing gratitude and best wishes for Riordan. John Rutenberg, Chairman of the Chamber’s Board of Directors, praised her vision and contributions, stating, “Karen’s vision for our Chamber, CVB, and community has been transformative. We are thankful for her service and wish her the best in her future endeavors.”

Myrtle Beach Mayor Brenda Bethune also commented on Riordan’s resignation, highlighting their valuable partnership and Riordan’s support for downtown revitalization efforts. “Over the past six years, Karen and I have developed a strong partnership between the City of Myrtle Beach and the Myrtle Beach Area Chamber of Commerce. I am confident that we will continue working closely to make Myrtle Beach a better place for our residents and visitors alike,” said Bethune.

Looking ahead, the Myrtle Beach Area Chamber of Commerce faces the challenge of selecting a new leader who can navigate the organization through its current difficulties and restore confidence in its mission to support local businesses and tourism. The board is committed to finding a candidate who can build on Riordan’s work while addressing the concerns raised by the community.

As the search begins for Riordan’s successor, the focus will be on identifying a leader who can unite the community, foster growth, and ensure that Myrtle Beach remains a thriving destination for both residents and tourists. The Chamber’s board of directors will prioritize transparency and engagement with stakeholders throughout this transition period to ensure a smooth and successful leadership change.

Riordan’s departure marks the end of a significant chapter for the Myrtle Beach Area Chamber of Commerce. Her legacy will be measured not only by the accomplishments during her tenure but also by the foundation she has laid for the future of the organization. The community and the Chamber now look forward to a new era of leadership and continued growth.

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Bob Jenkins

Robert "Bob" Jenkins is a retired history teacher and lifelong resident of Myrtle Beach, South Carolina. With over 40 years of experience teaching at local high schools, Bob has a wealth of knowledge about the area's rich history and cultural heritage. His articles often delve into the historical landmarks and lesser-known stories of Myrtle Beach, making the past come alive for his readers. Bob enjoys spending his retirement exploring new historical sites, gardening, and taking long walks along the beach with his wife, Carol.