Myrtle Beach and Coastal Carolina University (CCU) are excited to announce the groundbreaking ceremony for the new Performing Arts Theatre, located in the vibrant Arts and Innovation District of downtown Myrtle Beach.
This highly anticipated event will take place at 10:00 a.m. on Monday, July 22, at 811 Main Street, a key location within the district. The new theatre will be housed in three historic buildings on Main Street, including the former Broadway Movie Theater, blending historical charm with modern functionality.
Coastal Carolina University has entered into a lease agreement with the city, securing the building for its drama and performing arts programs. Monteith Construction, a reputable firm known for its expertise in large-scale projects, will oversee the construction. The estimated cost for this ambitious project is $22.3 million, with the theatre slated to open in the summer of 2026.
One of the significant financial aspects of this project is the city’s expectation to receive at least $4.9 million in historical tax credits. These credits will significantly offset the overall construction costs, making the project more economically feasible.
Under the lease agreement, CCU will manage the theatre’s operational costs. The university will have a minimum of 150 days each year to utilize the venue for its drama and performing arts programs. Additionally, CCU will book at least 100 days for third-party use, ensuring the theatre remains an active and vibrant part of the community. The city itself will have 30 days allocated for various events, further enhancing the venue’s accessibility and utility for Myrtle Beach residents.
This new theatre promises to be a cornerstone for the Arts and Innovation District, a burgeoning area known for its cultural significance and economic potential. By transforming historic buildings into a state-of-the-art performance space, Myrtle Beach aims to attract more visitors and boost local tourism.
The project has garnered significant attention and support from the community. Residents are eager to see how the new venue will contribute to the cultural landscape of Myrtle Beach. The partnership between the city and CCU underscores a shared commitment to fostering arts and culture in the region.
Dr. Michael Benson, President of Coastal Carolina University, expressed his enthusiasm for the project, stating, “This new performing arts theatre represents a significant milestone for our university and the city of Myrtle Beach. It will provide our students with an exceptional venue to showcase their talents while also serving as a cultural hub for the entire community.”
Mayor Brenda Bethune of Myrtle Beach added, “This groundbreaking ceremony marks the beginning of a new era for our Arts and Innovation District. We are proud to partner with Coastal Carolina University on this project and look forward to the many performances and events that will take place in this beautiful new theatre.”
The groundbreaking ceremony will include speeches from city officials, CCU representatives, and other key stakeholders. The event will also feature a symbolic turning of the soil, signifying the commencement of construction. Community members are encouraged to attend and celebrate this significant step forward for Myrtle Beach’s cultural and artistic future.
As construction progresses, updates will be provided to keep the community informed about the project’s development. The city and CCU are committed to ensuring that the theatre is completed on schedule and within budget, ready to open its doors in the summer of 2026.
In summary, the upcoming Performing Arts Theatre in Myrtle Beach’s Arts and Innovation District is set to become a landmark venue, enriching the local cultural scene and providing a state-of-the-art facility for Coastal Carolina University’s performing arts programs. This collaborative effort between the city and the university exemplifies the community’s dedication to fostering arts and culture, promising a bright future for both residents and visitors alike.
